VP Marketing & Communication F/H

About Cenareo

At Cenareo, we build products to enable communication that people love.

Cenareo combines an Award-Winning, intuitive digital signage solution with robust, forward-thinking expertise that simplifies large screen fleet management, maximises communication impact and accelerates digital transformation. The result is a forefront enterprise solution that reduces time to market, boosts content managers’ creativity, increases fleet operators’ productivity, and improves the ROI, whilst enabling global as well as local access management.

Founded in 2012 by 3 engineers, our solution is used in 30+ countries and we have global ambition, we strongly welcome and encourage multi-cultural and foreign applicants.

The cast

You will join a 30 people team, all passionate about new technologies, film, video and billiards!

With a strong team spirit based on common ambition, achievement, pro-activeness and entrepreneurship, Cenareo offers an exciting and motivating environment, where collective values become core assets for the client or employee's benefit. You will be immersed in a challenging but friendly environment that encourages human inter exchange, mutual assistance, creativity and innovation.

Through the IOT Valley, the largest European IoT B2B ecosystem, Cenareo offers a pleasant working environment from sports and gym facilities and zen rooms, to the famous pool table to the "not-to-be-missed" Frigomeo ;)

We are looking for passionate people who want to be part of something bigger than themselves.

We are looking for people who are eager to learn everyday and share their knowledge with their peers. We think that improvements only happen when we know what went wrong so we have a strong feedback culture where we offer Radical Candor feedbacks.

We are not perfect and don’t look for perfection, we know when we are wrong and try to fix it, we try to create a functional team and are looking for people who share the same desire.

We want to create a real great company, not only a good one.

If this talks to you, you will enjoy the Cenareo journey!

Vision and objectives

We are looking for a key player to lead our Marketing and Communication department.

The main role is to design, implement and monitor effective marketing strategies that support consistent business growth and enhance brand awareness for our company and products.

About the role and the team

You will lead our dream marketing team and manage 2 people, the Brand & Content manager and the Lead Generation Specialist. You will be responsible for Helping the company scale by directing and overseeing the Marketing and Communication department.

Your mission at Cenareo

Define marketing and communication strategy and lead its execution across marketing and communication team:

• Drive the implementation of acquisition marketing strategy and campaigns that meet business objectives and drive leads to nourrish sales pipeline
• Design, develop and implement a cohesive marketing plan to increase sales and brand awareness (PR, events, partnership)
• Maintain brand standards and ensure compliance across all marketing and communication channels
• Set, review and manage marketing goals and objectives and track KPIs on a regular basis
• Be a spokesperson for the company with media
• Conduct market research and competitive benchmarking
• Act as a resource for other departments by being the authority on market trends, product strengths/weaknesses, and competitive landscape

Manage team development and budget

• Manage the global marketing budget and drive ongoing marketing investments to improve demand generation and maximise ROI
• Reponsible of organizing the team, recruiting with the talent acquisition manager the right profil
• Create, track and report on key metrics showing the success and ROI of marketing investments
• Manage outside service providers (communication agency, freelances, PR…).and tools to ensure efficient use of resources
• Mentor and develop team members using a supportive and collaborative approach
• Establish priorities in project management and allocate the necessary ressources

Why this job is great !

• It brings you rhythm and adrenaline, you will live at the heart of a small team of digital enthusiasts
• Autonomy, impact on our business and meeting real challenges are part of your daily life
• You will join a cast of wonderful people, passionate and always keen to play and share good moments

Your abilities and competences

• You have substantial experience in a senior management role
• You have proven track record of success as a similar SaaS marketing leadership role ideally or in the B2B technology solutions market
• Acquisition in BtoB doesn't have any secret any more
• You know perfectly specific marketing tools such as CRM, automation tools
• You are a leader with both creative and analytical capabilities
• You have a data-driven approach to marketing and strong attention to detail
• You have experience cultivating customer-obsessed and team-oriented sales culture
• You have exceptional speaking and presentation skills - You’ll be a public figure of the company
• You are innovative thinker, good problem solver, results oriented
• You are able to make decisions in a changing environment and anticipate future needs

Qualification

• Proven work experience (3 to 5 years) as a Chief marketing officer or VP Marketing in a fast-paced environment, ideally in a SaaS company
• English fluent compulsory

Recruitment process

• Call with the Talent Acquisition Manager
• Visio or on-site interview with peers
• Visio or on-site interview with the CEO